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Case Code: ECON084
Case Length: 10 Pages
Period: 2017-2020
Pub Date: 2020
Teaching Note:Available
Price:Rs.250
Organization : ArcelorMittal
Industry :Metals & Mining
Countries : India
Themes: Micro Economics
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Shift in Global Steel Demand: Impact on ArcelorMittal

 
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EXCERPTS

A TOUGH PERIOD

 

The steel industry is often viewed as an important benchmark for global growth since it contributes significantly toward construction and manufacturing. Global apparent steel consumption (ASC) saw around 2.8% year-on-year growth in 2018 due to strong Chinese demand (about 3.5%), driven by the strength of machinery output and a better than expected real estate market. However, steel consumption growth slowed in most economies in 2018 due to increased trade frictions and a weakening global economy. In the first 10 months of 2018 (y-o-y), global steel exports continued to decline, including exports from India (-29.3%), the US (-13.4%), China (-9.3%), the European Union (-6.4%), and Japan (- 3.1%). The downturn in the steel industry hit ArcelorMittal hard. “Market conditions were buoyant for the majority of 2018, but since October last year we have seen a downturn, the speed and extent of which has been surprising,” Aditya Mittal, chief financial officer of ArcelorMittal..

 
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LOOKING AHEAD

Notwithstanding the challenging market environment, ArcelorMittal ended the year 2019 with a gross debt of US$14.3 billion and net debt of US$9.3 billion, its lowest levels since the 2006 merger. One of the biggest achievements in 2019 was the company’s completion of the Essar Steel acquisition deal...
 
 

EXHIBITS

Exhibit I: Annual Crude Steel Production (In Million Metric Tons)
Exhibit II:ArcelorMittal’s Financial Highlights (on the basis of IFRS*)
Exhibit III: The World’s Largest Crude Steel Producers in 2018 by Production Volume
Exhibit IV: Apparent Steel Consumption in 2019 (Y/Y Change)
Exhibit V:ArcelorMittal’s Forecasts vs. Reality